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Conceptual image on the Focus Green Steel series: an infinity-shaped symbol in green and blue tones representing the sustainable transition of steel. Headline “Focus Green Steel” and a message about the Swiss Steel Group White Paper that invites addressing the issue of embodied energy (“the gorilla in the room”) to drive industrial change, with Bonomi Acciai and Swiss Steel Group branding.

“The Gorilla in the Room”: a vision beyond steel

31 March 2026
Blog

We conclude our Green Steel journey by analysing the founding document of this revolution: the White Paper by Swiss Steel Group. The paper opens with an uncomfortable yet powerful truth:…

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